Hi I’m Lucy Rouse, of Lucecannon PR. I’m an independent PR consultant and copywriter with 20 years of experience as a journalist and eight years of experience in PR and communications. I use my skills, experience and connections to help great businesspeople achieve amazing results.
“PR works best when it is integrated with other communication including social, web, e-marketing and even paid advertising.”
I use my extensive experience as a journalist to find and tell really compelling stories about businesses to a range of different audiences. I am a former editor of Broadcast magazine, the leading publication for the TV production industry, and I was a freelance journalist for a further 10 years writing about the media for national newspapers including The Guardian, The Observer, The Financial Times, The Independent and The Sunday Times. I offer PR consultancy services to companies large and small including the following services:
I work with clients to help define their brand, purpose and values, and to set Key Performance Indicators for successful marketing and PR. Once we’ve determined who your different audiences are, I work to devise appropriate messages and outlets, planning campaigns across different media and channels.
PR works best when it is integrated with other communication including social, web, e-marketing and even paid advertising.
I help clients define the stories they want to tell about their businesses, helping them understand what is genuinely ‘new’ and interesting about their organisation. I then write and distribute press releases to the relevant media and pitch ideas to journalists, in a way that will ensure successful coverage. I have particularly good contacts with local and regional media in the South West and many friends and former colleagues who work in the national media.
Whether it’s for a website, a blog, a feature article for a magazine or newspaper, a speech or a background briefing note, I can help clients write great copy that will get them noticed and, more importantly, make sure they’re remembered for the right reasons.
I work across paid, earned, shared and owned media. By integrating different media into a PR campaign, we can drive better results and utilise better measurement techniques across multiple channels.
I offer media training, including top tips for talking to journalists and ways to improve your confidence in front of a camera or down the line to a radio studio.
I am experienced in event management, from guest lists and invitations to RSVPs and all the suppliers you would expect to help you stage a great event for stakeholders including venue hire, catering and audiovisual equipment.
For several years I wrote the copy for the Edinburgh TV Festival Guide and interviewed many TV celebrities and execs attending the Festival.
“So Ricky Gervais is Madonna’s all-time favourite comedian. She said so in a rare TV interview during last month’s Live8 concert and Gervais’ friend and broadcaster Jonathan Ross hasn’t stopped going on about it since.”Read Full Article
“Lucy provided successful and creative PR and social media for a busy Arts Organisation. She is a team player, with first rate communication and organisation skills and builds effective relationships with all key stakeholders.”
Helen Taylor, External Relations Director, Wiltshire Creative